Data Privacy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the legal notice on this website.

How do we collect your data?

Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the privacy policy under ‘Right to restriction of processing’.

Analytics tools and third-party tools

When you visit our website, your surfing behaviour may be statistically evaluated. This is mainly done using cookies and so-called analysis programmes. The analysis of your surfing behaviour is usually anonymous; your surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.

You can object to this analysis. We will inform you about the options for objecting in this privacy policy.

2. General information and mandatory information

Data Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

xmalz GmbH
Münchensteinerstrasse 2,
4052 BASEL

Telefon: 061 554 47 21
E-Mail: info@sla-basel.ch

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. To do so, simply send us an informal email. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Art. 6 (1) (e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims (objection pursuant to Art. 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator, this website uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the legal notice. The right to restrict processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we will usually need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
• If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. Until it has been determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to advertising emails

We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example through spam emails.

3. Data collection on our website

Cookies

Some of the web pages use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

Cookies that are necessary for the electronic communication process or for the provision of certain functions requested by you (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. If other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – for this purpose, the server log files must be collected.

Contact Form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. To do so, simply send us an informal email. The legality of the data processing operations carried out up to the point of revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiry by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including all personal data arising from it (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6(1)(a) GDPR) and/or our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective processing of enquiries addressed to us.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you can register using Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you decide to register with Facebook Connect and click on the ‘Login with Facebook’ / ‘Connect with Facebook’ button, you will be automatically redirected to the Facebook platform. There you can log in with your user data. This links your Facebook profile to our website or our services. This link gives us access to your data stored on Facebook. This primarily includes:

• Facebook name
• Facebook profile and cover photo
• Facebook cover photo
• Email address stored on Facebook
• Facebook ID
• Facebook friends lists
• Facebook likes
• Birthday
• Gender
• Country
• Language

This data is used to set up, provide and personalise your account.

Registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.

Further information can be found in the Facebook Terms of Use and Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data relating to the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill for it.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

4. Social media

eRecht24 Safe Sharing Tool

The content on our pages can be shared on social networks such as Facebook, Twitter or Google+ in compliance with data protection regulations. This page uses the eRecht24 Safe Sharing ToolThis tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons. Clicking on the button constitutes consent within the meaning of Art. 6 (1) (a) GDPR. This consent can be revoked at any time with effect for the future.

This tool does not automatically transfer user data to the operators of these platforms. If the user is logged into one of the social networks, an information window appears when using the social buttons of Facebook, Google+1, Twitter, etc., in which the user can confirm the text before sending.

Our users can share the content of this site on social networks in compliance with data protection regulations without the network operators creating complete surfing profiles.

Social media plugins with Shariff

Our website uses social media plugins (e.g. Facebook, Twitter, Google+, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognise the plugins by the respective social media logos. To ensure data protection on our website, we only use these plugins in conjunction with the so-called ‘Shariff’ solution. This application prevents the plugins integrated on our website from transferring data to the respective provider when you first visit the site.

Only when you activate the respective plugin by clicking on the corresponding button will a direct connection to the provider's server be established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited our site with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to our pages to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future.

Facebook-Plugins (Like & Share-Button)

Plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated into our pages. You can recognise the Facebook plugins by the Facebook logo or the ‘Like’ button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives information that you have visited our website with your IP address. If you click the Facebook ‘Like’ button while you are logged into your Facebook account, you can link the content of our website to your Facebook profile. This allows Facebook to associate your visit to our website with your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Facebook. For more information, please refer to Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

The use of Facebook plugins is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Twitter Plugin

Our website incorporates functions of the Twitter service. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the ‘Re-Tweet’ function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter in the process. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Twitter. For more information, please refer to Twitter's privacy policy at: https://twitter.com/de/privacy.

The use of the Twitter plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

You can change your privacy settings on Twitter in your account settings under https://twitter.com/account/settings ändern.

Google+ Plugin

Our pages use functions provided by Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and sharing of information: You can use the Google+ button to publish information worldwide. The Google+ button allows you and other users to receive personalised content from Google and our partners. Google stores both the information that you have given +1 for a piece of content and information about the page you were viewing when you clicked +1. Your +1s may be displayed as references along with your profile name and photo in Google services, such as in search results or in your Google profile, or in other places on websites and ads on the Internet.

Google records information about your +1 activities to improve Google services for you and others. To use the Google+ button, you need a globally visible, public Google profile that must contain at least the name you have chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name you have used when sharing content via your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.

Use of collected information: In addition to the purposes described above, the information you provide will be used in accordance with Google's applicable privacy policy. Google may publish summary statistics about users' +1 activity or share them with users and partners, such as publishers, advertisers or affiliated websites.

The use of the Google+ plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Instagram Plugin

Our website incorporates features from the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram.

The use of the Instagram plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

Tumblr Plugin

Our pages use buttons from the Tumblr service. The provider is Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or to follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, your browser establishes a direct connection to Tumblr's servers. We have no influence on the scope of data that Tumblr collects and transmits using this plugin. As things stand, the user's IP address and the URL of the respective website are transmitted.

The use of the Tumblr plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Further information on this can be found in Tumblr's privacy policy at: https://www.tumblr.com/privacy/de.

LinkedIn Plugin

Our website uses features from the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn ‘Recommend’ button and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by LinkedIn.

The use of the LinkedIn plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Further information on this can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.

XING Plugin

Our website uses features from the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing XING functions is accessed, a connection to XING servers is established. To our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored and no usage behaviour is evaluated.

The use of the XING plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Further information on data protection and the XING Share button can be found in XING's privacy policy at: https://www.xing.com/app/share?op=data_protection.

Pinterest Plugin

On our website, we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you visit a page that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits log data to Pinterest's server in the USA. This log data may include your IP address, the address of the websites you visit that also contain Pinterest features, the type and settings of your browser, the date and time of the request, your use of Pinterest, and cookies.

The use of the Pinterest plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in achieving the widest possible visibility on social media.

Further information on the purpose, scope and further processing and use of data by Pinterest, as well as your rights and options for protecting your privacy, can be found in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called ‘cookies’. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Google Analytics deaktivieren.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic characteristics in Google Analytics

This website uses the ‘demographic characteristics’ feature of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of website visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. This data cannot be attributed to any specific individual. You can disable this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section ‘Objection to data collection’.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analysing your user behaviour on our website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have remained with the mouse pointer on a specific spot. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are preferred by website visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our website more user-friendly, effective and secure. These cookies allow us to determine, in particular, whether our website has been visited with a specific device or whether Hotjar's functions have been deactivated for the browser in question. Hotjar cookies remain on your device until you delete them.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

The use of Hotjar and the storage of Hotjar cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

Disabling Hotjar

If you wish to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out

Please note that Hotjar must be deactivated separately for each browser and each device.

For more information about Hotjar and the data it collects, please refer to Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

etracker

Our website uses the etracker analysis service. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. The data can be used to create usage profiles under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of your internet browser. Cookies enable your browser to be recognised. The data collected using etracker technologies will not be used to personally identify visitors to our website without the express consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

etracker cookies remain on your device until you delete them.

The storage of etracker cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behaviour in order to optimise both its website and its advertising.

You can object to the collection and storage of data at any time with future effect. To object to the collection and storage of your visitor data in the future, click on the following button. This will set an opt-out cookie named ‘_et_oi_v2’ from etracker. This means that in future, no visitor data from your browser will be collected and stored by etracker for this domain. Please do not delete this cookie if you wish to maintain your objection. Further information can be found in etracker's privacy policy: https://www.etracker.com/datenschutz/.

 

Matomo (formerly Piwik)

This website uses the open source web analytics service Matomo. Matomo uses so-called ‘cookies’. These are text files that are stored on your computer and enable an analysis of your use of the website. For this purpose, the information generated by the cookie about your use of this website is stored on our server. The IP address is anonymised before storage.

etracker cookies remain on your device until you delete them.

The storage of etracker cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behaviour in order to optimise both its website and its advertising.

The information generated by the cookie about your use of this website will not be disclosed to third parties. You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, this will also delete the Matomo opt-out cookie. The opt-out must be reactivated when you visit our site again.

[Insert Matomo iframe code here] (click for instructions)

WordPress Stats

This website uses the WordPress tool Stats to statistically evaluate visitor traffic. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies that are stored on your computer and enable analysis of your use of the website. The information generated by the cookies about your use of our website is stored on servers in the United States. Your IP address is anonymised after processing and before storage.

WordPress Stats cookies remain on your device until you delete them.

The storage of ‘WordPress Stats’ cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behaviour in order to optimise both its website and its advertising.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of our website may be restricted.

You can object to the collection and use of your data in the future by clicking on this link to set an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you will need to set the opt-out cookie again.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device functions of Google AdWords and Google DoubleClick. This means that interest-based, personalised advertising messages that have been tailored to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This allows the same personalised advertising messages to be displayed on every device you log into with your Google account.

To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalised advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 (1) (a) GDPR). For data collection processes that are not merged into your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google AdWords und Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online advertising programme provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

We use conversion tracking as part of Google AdWords. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. Cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Translated with DeepL.com (free version)

The storage of conversion cookies and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

This allows the behaviour of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, enabling a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook-Datenverwendungsrichtlinie This enables Facebook to display advertisements on Facebook pages and outside of Facebook. As the operator of this website, we have no influence over this use of data.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media.

You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also use the remarketing feature ‘Custom Audiences’ in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen Deactivate. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, your email address and its use for sending the newsletter at any time, for example via the ‘Unsubscribe’ link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

MailChimp

This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used to organise and analyse the sending of newsletters, among other things. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), this data will be stored on MailChimp's servers in the USA.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the United States that aims to ensure compliance with European data protection standards in the United States.

We use MailChimp to analyse our newsletter campaigns. When you open an email sent via MailChimp, a file contained in the email (known as a web beacon) connects to MailChimp's servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

If you do not want MailChimp to analyse your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp's servers after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

For more details, please refer to MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.

7. Plugins und Tools

YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device. These cookies enable YouTube to obtain information about visitors to our website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud. The cookies remain on your device until you delete them.

If you are logged into your YouTube account, YouTube can link your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on the handling of user data can be found in YouTube's privacy policy at: https://policies.google.com/privacy?hl=de.

Google Web Fonts

This site uses web fonts provided by Google to ensure consistent font display. The Google fonts are installed locally. No connection to Google servers is established.

Adobe Typekit Web Fonts

Our website uses so-called web fonts from Adobe Typekit for the uniform display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you visit our website, your browser downloads the necessary fonts directly from Adobe so that they can be displayed correctly on your device. Your browser establishes a connection to Adobe's servers in the United States. This allows Adobe to know that our website has been accessed via your IP address. According to Adobe, no cookies are stored when the fonts are provided.

Adobe is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the United States of America and the European Union designed to ensure compliance with European data protection standards. For more information, please visit: https://www.adobe.com/de/privacy/eudatatransfers.html.

The use of Adobe Typekit Web Fonts is necessary to ensure a uniform typeface on our website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR.

For more information about Adobe Typekit Web Fonts, please visit: https://www.adobe.com/de/privacy/policies/typekit.html.

Adobe's privacy policy can be found at: https://www.adobe.com/de/privacy/policy.html

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In order to use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

We use Google Maps to make our online stuff look cool and to help you find the places we mention on our website. This is a legit interest under Article 6(1)(f) of the GDPR.

For more information on how user data is handled, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use ‘Google reCAPTCHA’ (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’).

reCAPTCHA is used to verify whether data entered on our websites (e.g. in a contact form) is entered by a human or by an automated programme. To do this, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam.

Further information about Google reCAPTCHA and Google's privacy policy can be found at the following links: https://policies.google.com/privacy?hl=de and https://www.google.com/recaptcha/intro/android.html.

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