- 27 Nov 2021
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Foreign languages for online retailers
English in the workplace is becoming increasingly important. Even in companies that do not operate internationally. On the other hand, we know that more and more companies, including small businesses, have to operate internationally. Especially with online shopping, e-commerce retailers are also reliant on foreign language skills.
Many people have long since stopped visiting shopping centres. Instead, they either visit company websites or the many sales platforms. Today's businesses must therefore be present on these sales platforms. Otherwise, they are no longer competitive and lose their relevance in the market.
However, having a presence in shopping centres brings other tasks that retailers have not had to deal with in this way before. As online retailers, they have to communicate daily with customers who have questions about the products they have ordered. On the other hand, there are customer reviews on these sales platforms.
These reviews, which are not only written in German, must be understood. With good knowledge of English or other foreign languages, online retailers can find out what your customers like or dislike about your products. This allows you to improve the manufacturing of your products or your way of working. Otherwise, other potential customers will read negative reviews and decide against your products.
Online retailers without knowledge of English are not competitive
Good command of English or other foreign language skills are also of great importance if you want to work with wholesalers and communicate with them about new products or product improvements. Anyone who can explain their wishes to their dialogue partner very clearly feels confident and makes no mistakes.
Not to mention the paperwork. If you have customers with a wide variety of native languages, you will also have red tape involving other countries. As an online retailer, you will receive numerous letters from various institutions, and it is very important to find out what is written on these invoices, reminder letters, etc.
Foreign language courses at SLA Basel
So, in order to be ready for cross-border online sales, knowledge of English in particular should not be underestimated. With SLA Basel do we have for you English coursee, but also French classes, Italian courses and Spanish courses. Come and visit us and learn your desired language with experienced language teachers.
Our foreign language partners include Tutor Academy, Kulturlegi, Eduqua, temptraining and SVEB FSEA.